It’s no exaggeration that Tony Iommi changed the sound of rock and roll guitar in 1970 when Black Sabbath released their debut album. Sabbath’s Rock and Roll Hall of Fame biography describes the band’s pursuit of what were then unusual themes for rock–“war, social chaos, the supernatural, the afterlife, and the timeless conflict between good and evil.” …read more
Their interview features questions such as:
How did you like working in the studio with Rick Rubin for 13 and for Black Sabbath’s last recordings?
and
You’ve had a long relationship with Epiphone and Gibson. How did that start?
Source: http://www.epiphone.com/News/Features/2016/Tony-Iommi-The-Epiphone-Interview.aspx