The Seattle Seahawks Russell Wilson (No. 1), New York Giants Odell Beckham Jr. (No. 2) and the Houston Texans JJ Watt (No.3) were officially named the Top 3 Most Valued Athletes in Social Media of 2016 in a ranking created in partnership between MVPindex and 120 Sports. The ranking includes…
Tag: Sports

Mercedes Benz Extends Naming Rights Partnership For Mercedes-Benz Arena In Shanghai
Premium German automaker brand Mercedes-Benz has extended its partnership with AEG and Oriental Pearl Group (OPG) for the naming rights of Mercedes-Benz Arena in Shanghai until 2025 – an additional five years beyond the existing 10-year naming rights deal negotiated by arena operator AEG, which commenced in 2011. The naming…

12 days of the Dakar race
We’re still in the 12 days of Christmas but what of the 12 stages of Dakar? Arguably motorsport’s most arduous course gets under way on January 2 in Asuncion, the capital of Paraguay, stage one’s 454 kilometres a mere dent in the marathon course that lies await. Ahead of the…

Heineken launches “Soccer Is Here” campaign with Landon Donovan
To showcase once again how Heineken® is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the U.S., Heineken® has launched the “Soccer is Here” campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York…

ESPN Films 30 For 30 Season 2 Complete Collection DVD Gift Set Available November 24
THE ULTIMATE HOLIDAY GIFT FOR ANY SPORTS FAN ESPN Films Presents: 30 FOR 30 VOLUME 2 Complete Collection DVD Gift Set For the first time ever, this 12-disc set includes ALL 30 FILMS from the second volume of the series in one complete set on DVD ESPN Films presents 30…

Cricket Wireless and ESPN to Ring in the New Year with “Bucket List” Sweepstakes
Cricket Wireless and ESPN are teaming up once again to grant a New Year’s wish for the ultimate sports fan with the launch of a second “Bucket List” sweepstakes. A lucky grand prize winner will win an all-expense paid VIP sporting experience. They’ll get: A Bucket List sporting experience of…

Pepsi Spire® and NHL® Player Brent Burns team up with Subway®
As hockey mania takes over Canada, Brent Burns (San Jose Sharks), one of the best defencemen in the NHL®, is teaming up with Pepsi Spire®, the innovative digital beverage fountain available only at SUBWAY® Restaurants in Canada, to inspire consumers to raise the flavour of their favorite Pepsi® beverages with…

Haven Entertainment Announces Untitled Lakers Documentary
Shooting and archival retrieval is underway in Los Angeles for the Untitled Lakers’ Documentary, a film that will chronicle the amazing life of Dr. Jerry Buss, his relationship with Earvin “Magic” Johnson, and the transformation of the Los Angeles Lakers in the 1980’s. Produced by Haven Entertainment’s Kevin Mann and…

New Photo Book “Snow Beach: Snowboarding Style 86-96”
Snow Beach is the definitive book of snowboarding in the late 80s and early 90s: action and style on the mountain. In these early years, snowboarding culture was full of rebellious riders: off-season skateboarders and generation X’s outcasts trying to find their way through early adulthood and adolescence. At the…

Bud Light Evolves, Expands Designation as the Official Beer Sponsor of the NFL
Anheuser-Busch announced today a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the National Football League (NFL). The new agreement signals an evolution in how the leading sports marketer will build connections with partners and fans in the 21st century. “Our latest collaboration with the NFL brings…