Major League Soccer Announces Partnership With Audio Brand Beats Major League Soccer (MLS) and Beats by Dr. Dre (Beats), the iconic audio brand, today announced a global agreement that designates Beats as the official consumer audio products partner of MLS. As part of the multi-year agreement, MLS clubs will receive custom Beats headphones…
Tag: Soccer
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Heineken Commits to Tackling Gender Bias Within Football (Soccer)
Heineken Commits to Tackling Gender Bias Within Football (Soccer) Today Heineken® revealed a new direction for its sponsorship in football, making its entire football campaign across both the men’s and women’s game about tackling gender bias affecting both players and fans of the sport. With two-thirds of women in football…
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Topps becomes an official licensing partner of UEFA EURO 2024 signing José Mourinho as its Ambassador
Topps becomes an official licensing partner of UEFA EURO 2024 signing José Mourinho as its Ambassador Already the official partner of the UEFA Champions League™ and all other UEFA club competitions, Topps and UEFA have today announced a partnership for UEFA EURO 2024™, UEFA EURO 2028 and other UEFA national team competitions…
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Hard Rock Cafe Launches New Lionel Messi Burger
Hard Rock Cafe Launches New Lionel Messi Burger Hard Rock Cafe announces the global launch of its brand-new menu item – the Messi Burger – as the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with global soccer legend Lionel Messi. Starting today, this culinary delight, crafted by…
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Sony to become the Official Virtual Fan Engagement Partner of Manchester City Football Club
Sony to become the Official Virtual Fan Engagement Partner of Manchester City Football Club Sony Group Corporation (hereafter “Sony”) is collaboratively exploring with Manchester City Football Club (hereafter “Manchester City”), to maximize the potential of online fan engagement experiences. Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop…
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City of Fort Lauderdale Welcomes Lionel Messi To His New Home
City of Fort Lauderdale Welcomes Lionel Messi To His New Home The City of Fort Lauderdale is thrilled to welcome Major League Soccer’s Lionel Messi to his new home at DRV PNK Stadium in Fort Lauderdale. The journey to attracting such a world-class athlete to our booming metropolis began with a public-private partnership between Fort…
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Hard Rock Partners With Lionel Messi Launching The “Messi Chicken Sandwich”
Hard Rock Partners With Lionel Messi Launching The “Messi Chicken Sandwich” Hard Rock International is once again teaming up with global brand ambassador, Lionel Messi, to launch a namesake menu item – the Messi Chicken Sandwich, “Made For You by Leo Messi“. The new “Milanese style” Chicken Sandwich is perfectly timed to Messi’s…
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MLS Announces Multi-Year Partnership with DoorDash
MLS Announces Multi-Year Partnership with DoorDash Major League Soccer announced today a multi-year partnership with DoorDash as the official on-demand delivery platform of MLS, MLS NEXT, and eMLS. To kick off the partnership, MLS NEXT and DoorDash are launching “MLS NEXT Delivering Access presented by DoorDash,” aimed to empower the…
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Hard Rock Cafe Launches Pilot Program For New Burger In Partnership With Lionel Messi
Hard Rock Cafe Launches Pilot Program For New Burger In Partnership With Lionel Messi Hard Rock Cafe announces the launch of the pilot program for the brand-new Messi Burger, the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi. Starting today, the burger will be exclusively…
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NBCUNIVERSAL Reaches Six-Year Extension To Serve As Exclusive U.S. Home Of Premier League
NBCUNIVERSAL Reaches Six-Year Extension To Serve As Exclusive U.S. Home Of Premier League NBCUniversal has agreed to a six-year extension of its partnership with the Premier League and will exclusively present all 380 matches, critically-acclaimed studio programming, and a wide-range of additional compelling content across NBC, USA Network, Peacock, Telemundo, Universo, and…