1800 Tequila and Proper No. Twelve Whiskey become Official Partners of the Montreal Canadiens and the Bell Centre Proximo Spirits Canada today announced that 1800® Tequila and Proper No. Twelve® Whiskey will enter an official partnership with the Club de Hockey Canadiens’ Montréal Canadiens organization (the “Montreal Canadiens”) as tequila and…
Tag: Hockey

Boston Beer Company and NHL make Truly Hard Seltzer The Official Hard Seltzer Of The NHL
Boston Beer Company and NHL make Truly Hard Seltzer The Official Hard Seltzer Of The NHL The Boston Beer Company and the National Hockey League (NHL®) today announced a new multiyear U.S. partnership, naming Truly Hard Seltzer the official hard seltzer of the NHL. Launching at the start of the…

Hockey’s Most Misunderstood Position Finally Has Its Day In Acclaimed Documentary Ice Guardians
Team Enforcer: game bully or team protector? Depends on who you ask, and it’s about time the players got to tell their side of the story. Fighting has been a staple in hockey since the game was first played professionally in the early 1900’s. Fighting is in its roots, in…

Budweiser Canada and the Professional Women’s Hockey Player Association erect a monument to highlight the gender disparity in hockey
Budweiser Canada and the Professional Women’s Hockey Player Association erect a monument to highlight the gender disparity in hockey Today, Budweiser Canada and Professional Women’s Hockey Player Association (PWHPA), have erected a temporary monument titled This Game is For Us All, calling for greater female representation in hockey and its iconography….

Canada Commemorates the National Hockey League as a National Historic Event
Canada’s national parks, historic sites, and marine conservation areas enable Canadians to experience their rich and varied history in a special way. To celebrate the 150th anniversary of Confederation in 2017, the Government of Canada invites Canadians to experience nature and learn more about our history. Stéphane Lauzon, Parliamentary Secretary for Sport and…

Pepsi Spire® and NHL® Player Brent Burns team up with Subway®
As hockey mania takes over Canada, Brent Burns (San Jose Sharks), one of the best defencemen in the NHL®, is teaming up with Pepsi Spire®, the innovative digital beverage fountain available only at SUBWAY® Restaurants in Canada, to inspire consumers to raise the flavour of their favorite Pepsi® beverages with…