Food & Drink Hard Rock Cafe Launches Pilot Program For New Burger In Partnership With Lionel Messi Terry Bunch, January 11, 2022 Hard Rock Cafe Launches Pilot Program For New Burger In Partnership With Lionel Messi Hard Rock Cafe announces the launch of the pilot program for the brand-new Messi Burger, the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi. Starting today, the burger will be exclusively… Continue Reading