With the Six Nations Rugby in full swing this spring, Blackeye Gin is urging fans to swap a beer for a Blackeye during the tournament, to help support the future of the game. Hailed as the ‘unofficial spirit of rugby,’ Blackeye Gin was founded by rugby legends Mike Tindall and James Haskell alongside television presenter Alex Payne last year off…
Tag: Drink
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Apothic Wine and Sarah Michelle Gellar Partner to Create an “Evening of Intrigue”
Apothic Wines and Sarah Michelle Gellar Partner to Create an “Evening of Intrigue” Apothic, the wine brand known for challenging conventions through its innovative blends and its recently launched, first-ever red varietal (Apothic Cab), collaborates with American actress Sarah Michelle Gellar to incite mischief this Halloween. Launching today, An Evening of Intrigue: Choose…
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Unibroue Teams Up with Megadeth again for Launch of SAISON 13
Unibroue Teams Up with Megadeth again for Launch of SAISON 13 Unibroue has announced the release of SAISON 13 a Belgian-style Saison with spices brewed in collaboration with the world-famous metal band Megadeth. The release marks the second beer collaboration between Unibroue and Megadeth, following the widely acclaimed À TOUT LE MONDE “session”…
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Wine.com Launching Spirits In California, New York, Florida And New Jersey
Wine.com Launching Spirits In California, New York, Florida And New Jersey Wine.com, the nation’s leading online wine retailer, is now selling spirits in New York and Florida, and will launch New Jersey and California in August and September, respectively. Already the world’s largest wine store with over 15,000 wines,…
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Captain Morgan Partners With Major League Soccer
Captain Morgan Partners With Major League Soccer Continuing what has already been a huge summer for soccer, Captain Morgan announces that it’s signed with Major League Soccer (MLS) to become the league’s official spiced rum and exclusive spirits partner through 2022. The Captain’s message to soccer fans is clear: there’s…
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Pepsi’s 125th Anniversary: 125 Activations and New Logo Debuts
Pepsi’s 125th Anniversary: 125 Activations and New Logo Debuts Over the course of 125 years, Pepsi has become one of the world’s most recognizable brands and beginning today, it officially users in its next era while honoring its stories legacy, as the brand’s new visual identity comes to market. …
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PEPSI Launches NITRO PEPSI, The First-Ever Nitrogen-Infused Cola
PEPSI® Launches NITRO PEPSI™, The First-Ever Nitrogen-Infused Cola The cola category has been around for over a century. While it’s had its share of flavor and packaging innovation, one thing has remained the same since the category’s inception – the bubbles. Pepsi is taking on its most ambitious feat yet,…
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Boston Beer Company and NHL make Truly Hard Seltzer The Official Hard Seltzer Of The NHL
Boston Beer Company and NHL make Truly Hard Seltzer The Official Hard Seltzer Of The NHL The Boston Beer Company and the National Hockey League (NHL®) today announced a new multiyear U.S. partnership, naming Truly Hard Seltzer the official hard seltzer of the NHL. Launching at the start of the…
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Johnnie Walker Announces Two New Limited Edition Game of Thrones Whiskies
Johnnie Walker Announces Two New Limited Edition Game of Thrones Whiskies Johnnie Walker and HBO Licensing & Retail are introducing two new Scotch Whiskies to the realm in honor of the enduring legacy of the critically acclaimed HBO® series Game of Thrones. A continued collaboration with HBO, these limited edition whisky blends…
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Jameson Caskmates Hopped Garden at Stackt offering Free Tattoos at ‘Hop Up Tattoo Shop’
Jameson Caskmates Hopped Garden at Stackt offering Free Tattoos at ‘Hop Up Tattoo Shop’ To celebrate the launch of Jameson Caskmates IPA Edition, Jameson Irish Whiskey is hosting the Hopped Garden at Stackt, Toronto. It will run from Aug 1-4 and Aug 8-11 partnering with Inkbox and Mr. Koo of Ink and Water to offer free one of a kind tattoos on…