Anheuser-Busch announced today a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the National Football League (NFL). The new agreement signals an evolution in how the leading sports marketer will build connections with partners and fans in the 21st century. “Our latest collaboration with the NFL brings…
Tag: Beer
Food & Drink
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Heineken and James Bond Launch New TV Commercial for SPECTRE Movie
As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV spot – titled “The Chase” – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from…
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Bethesda Teams Up With Carlsberg UK To Produce Fallout BEER
Bethesda Softworks®, a ZeniMax® Media company, today announced that it has teamed up with Carlsberg UK to offer fans Fallout™ BEER, a beverage inspired by Vault-Tec Industries and the multi-award winning Fallout® videogame series. Fallout BEER will be available via Amazon.co.uk and will begin shipping to customers from 5th November,…
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Budweiser Creates METALLICA “Infused” Beer
What happens when you pair one of Quebec’s favourite beers with one of Quebec’s favourite bands? A beer for the ages. To support the first-ever concert at the Vidéotron Centre, Budweiser partnered with world-renowned rock band Metallica to harness their off-the-scale live show and use its vibrations, energy and decibels…