Heineken Commits to Tackling Gender Bias Within Football (Soccer) Today Heineken® revealed a new direction for its sponsorship in football, making its entire football campaign across both the men’s and women’s game about tackling gender bias affecting both players and fans of the sport. With two-thirds of women in football…
Tag: Beer
Craft Beer
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Voodoo Brewing and rock legends Styx release collaboration lager
The jig is up, the news is out. Oh Mama is finally here! Oh Mama is a Traditional Golden American Lager brewed for the Steel City, a collaboration between Voodoo Brewery (@voodoobrewery) and Styx (@Styxtheband). It is available at the Voodoo Brewing main location and all franchise locations as well. Oh…
Food & Drink
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Elysian Brewing and Rolling Stone Magazine Collab in Craft Beer Partnership
Elysian Brewing and Rolling Stone Magazine Collab in Craft Beer Partnership Elysian Brewing Company, a brewery rooted in music and art, and Rolling Stone, the music industry publisher on the bleeding edge of pop culture, have joined to produce Elysian Rolling Stone Lager, a high-end beer that embraces the spirit…
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Iron Maiden To Release First Lager Called “Trooper Sun and Steel”
Iron Maiden To Release First Lager Called “Trooper Sun and Steel” Iron Maiden has announced the release of its first lager, TROOPER Sun and Steel, a 4.8 percent ABV double-fermented lager created with authentic Japanese sake yeast. The beer takes its name from the Iron Maiden song “Sun and…
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Busch Launches Hunting Promotion With Gold Trophy Beer Cans, Paints Kevin Harvick’s Car
Hunting season has arrived and that can only mean one thing: the hunt is on once again for Busch beer gold trophy cans. This year, avid hunters will have the chance to win the grand prize hunting trip of a lifetime as well as weekly hunting-themed prizes. What’s more, Busch…
News
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Budweiser Canada and the Professional Women’s Hockey Player Association erect a monument to highlight the gender disparity in hockey
Budweiser Canada and the Professional Women’s Hockey Player Association erect a monument to highlight the gender disparity in hockey Today, Budweiser Canada and Professional Women’s Hockey Player Association (PWHPA), have erected a temporary monument titled This Game is For Us All, calling for greater female representation in hockey and its iconography….
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Busch Beer Brings Your Face to a NASCAR Race
Busch Beer Brings Your Face to a NASCAR Race Finally, NASCAR is back! Despite not being in the stands, Busch beer has found a surprising way to give die-hard supporters unprecedented ‘access’ to mark the highly-anticipated return of live, on-track action. Introducing Busch’s #YourFaceHere #BuschContest – where ten lucky fans will have their face prominently…
Food & Drink
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Heineken Unveils James Bond “No Time To Die” TV Commercial Starring Daniel Craig
Heineken Unveils James Bond “No Time To Die” TV Commercial Starring Daniel Craig Heineken® has launched its latest James Bond TV commercial featuring Daniel Craig. The launch comes ahead of the April release of the 25th James Bond film, No Time To Die. Heineken® has been the proud partner of the Bond franchise for…
Games & Toys
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Axe Throwing Venue Kick Axe Debuts In Brooklyn
Kick Axe, a 7,000-square-foot axe-throwing venue that’s the first in New York City and New York state, has opened to the public, complete with beer, wine, and malt beverages in a lodge-like atmosphere that includes a lumberjack-themed photo area. Kick Axe is in the Gowanus neighborhood of Brooklyn. Axe-throwing, a game of skill where…
Food & Drink
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Stella Artois Calls For Partners To Join The Fight To End The Global Water Crisis With Matt Damon
Gary White, CEO and co-founder of Water.org, Matt Damon, actor, co-founder of Water.org Today, at the World Economic Forum (WEF), Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted…