Pepsi’s 125th Anniversary: 125 Activations and New Logo Debuts

Pepsi’s 125th Anniversary: 125 Activations and New Logo Debuts

Over the course of 125 years, Pepsi has become one of the world’s most recognizable brands and beginning today, it officially users in its next era while honoring its stories legacy, as the brand’s new visual identity comes to market.

In honor of its 125^th birthday (August 28), Pepsi will kick off the celebrations next week:

• 125 Days of Programming: From August 28 through New Year’s Eve, Pepsi will launch 125 various types of programming including immersive events, social content moments and giveaways. Each touchpoint will revisit and reimagine the impactful and culture-driving moments fans have cherished throughout the brand’s rich history.
• Free Pepsi for All: On August 28, the brand will offer free Pepsi to everyone across the U.S. Fans can text “PEPSI125” to 81234 to get a free Pepsi (terms linked HERE).
• A Dining Experience in NYC: The 125 Pepsi Diner – a unique and immersive restaurant experience – will open on October 19 – October 25 in New York City, bringing to life the unapologetic enjoyment Pepsi has become known for:
  • The design will artfully mirror the sets of some of the most memorable Pepsi commercials and feature real, one-of-a-kind memorabilia from the Pepsi archives, while also celebrating the brand’s new look and feel.
  • A specially created indulgent food menu, proving that food is indeed Better With Pepsi, will feature mouthwatering diner favorite alongside unique Pepsi creations, old and new:
    • Viral sensations from Pepsi such as Pepsi PILK,
    • Celebrated limited time flavor offerings like Crystal Pepsi and Pepsi-Cola Soda Shop,
    • Eat-it-to-believe-it Pepsi food creations like Pepsi-Colachup, and much more.
  • Seatings will be booked at two-hour increments with tickets starting at $50 per person. Attendance includes a full three course meal, complimentary Pepsi beverages and cocktails (pending age verification), and a front row seat for an immersive Pepsi experience.
  • National Promos for Consumers:
    • Fans clamoring for a seat at this epic cultural experience can visit https://pepsidiner.com/ to sign up for priority pre-sale access, guaranteeing an opportunity to score tickets before they go on-sale to the public next month. Even better, the first 25 fans who sign up for priority access and confirm a booking once available will score limited edition Pepsi swag.
    • For those outside of the New York area, five lucky Pepsi fanatics will be awarded a trip with a friend to New York City to experience the diner in person, via the Pepsi 125 Diner sweepstakes, open tomorrow at PepsiDinerSweepstakes.com.