Pepsi Spire® and NHL® Player Brent Burns team up with Subway®

As hockey mania takes over Canada, Brent Burns (San Jose Sharks), one of the best defencemen in the NHL^®, is teaming up with Pepsi Spire^®, the innovative digital beverage fountain available only at SUBWAY^® Restaurants in Canada, to inspire consumers to raise the flavour of their favorite Pepsi^® beverages with totally customizable creations.

To encourage consumers to raise the flavour of their favourite beverages, Burns “crashed” the Pepsi Spire^®fountain at a SUBWAY^® Restaurant in Quebec recently. Through virtual technology, Burns appeared on the machine’s digital touchscreen to the delight (and sometimes surprise) of unassuming guests – he bounced off the boards, learned a little French, had some hilarious hockey talk, and ultimately helped fans create their very own Pepsi Spire concoctions. Watch the fun unfold here:

Canadian hockey fans who are enjoying the World Juniors and anticipating the 2017 Scotiabank NHL^®Centennial Classic in Toronto on January 1 will enjoy the timing of this entertaining video featuring one of Canada’s most endearing hockey players.

“I’m a huge fan of the Pepsi Spire^® machine at SUBWAY^® restaurants  – I like to think of myself as a unique guy, and Spire^® lets me add my own personal touch to my beverage,” says Burns. “I also love the element of surprise, and got a big kick out of seeing how Canadians responded. It has been cool to interact with SUBWAY^®guests via the Pepsi Spire^® machine – I’m having a blast doing it, and the reactions were priceless!”

Pepsi Spire^® is a sleek, innovative beverage fountain that puts hundreds of drink combinations at people’s fingertips. Pepsi Spire^® can pour up to three flavour shots simultaneously (lemon, vanilla, cherry), with fan-favorite beverages, like Mountain Dew™, Pepsi™ or Brisk™ Iced Tea and is found exclusively at SUBWAY^®Restaurants in Canada.

“At SUBWAY^® we provide our guests with quality sandwiches and offerings prepared exactly the way they like it. By continuing to provide this level of customization through Pepsi Spire^® we are able to further extend this personalized experience to our guests,” said Cristina Wells, Senior Director of National Marketing, SUBWAY^®Restaurants Canada. “Brent’s authentic style, love of the game and ability to mix things up made for a natural fit to connect and engage with our guests through Pepsi Spire^®.”

For more information on Pepsi Spire^®, visit www.pepsispire.com or www.subway.com; and follow @PepsiSpire on Twitter ; join SUBWAY^® Canada’s online community at www.facebook.com/SubwayCanada or follow @PepsiCanada, @SUBWAYCanada.