FX and Nobu Unite for Epic Shōgun Experiences Ahead of Limited Series Debut
FX and Nobu Hospitality announced today a first-of-its kind collaboration honoring Japanese art and culture in celebration of the new, 10-episode Limited Series FX’s Shōgun, an original adaptation of James Clavell’s best-selling and critically acclaimed novel. Ahead of the show’s premiere on Tuesday, February 27, Nobu Hotels and Restaurants in Atlanta, Chicago, Las Vegas, Miami Beach, and Palo Alto will offer guests a first glimpse at the highly anticipated series while honoring a pivotal era of Japanese history.
From February 14 to February 27, guests at participating Nobu Hotels will step into the world of 1600s Japan, as they are greeted by stunning lobby installations showcasing Shōgun costumes seen in the show. These pop-ups provide a visual feast, transporting guests back to the Sengoku period when fashion was a tapestry of status, profession, and lineage, reflecting the nuanced social hierarchy of the time. Adding to this cultural voyage, Nobu Hotel guests checking-in from February 21 through February 27 will be treated to an exclusive amenity kit from Bokksu, which features a selection of unique snacks that capture the essence of Japan’s winter season.
“FX’s collaboration with Nobu Hospitality is a celebration of Shōgun and a heartfelt tribute to Japanese culture and history that will appeal to both fans of the book and those new to the story,” said Kenya Hardaway, Senior Vice President Integrated Promotions – FX. “Every aspect of this collaboration has been carefully designed to reflect the show’s essence, providing an unforgettable experience that complements the epic narrative of FX’s Shōgun and leaves a lasting impression.”
The cultural and culinary voyage continues in participating Nobu Restaurants, where from February 14 to February 27 patrons can indulge in two bespoke cocktails inspired by the series. The first, Samurai Brew, is a bold blend of Qui Platinum Extra Anejo Tequila and Nobu Sake, embodying the spirit of the series. The second, The Haze Over Osaka, made with Iwai Tradition Japanese Whisky, offers a rich and smoky journey, echoing the depth of the show’s narrative.
“We are thrilled to partner with FX to celebrate the upcoming premiere of Shōgun, a collaboration that aligns with Nobu’s commitment to exceptional, culturally rich experiences,” said Rachael Palumbo, VP Global Hotel Brand Marketing. “Our team has passionately embraced the spirit of this iconic story, offering memorable experiences that pay tribute to the legacy of Shōgun, which we believe will resonate deeply with Nobu guests.”
Shōgun will premiere on Tuesday, February 27 on Hulu in the U.S., Star+ in Latin America and Disney+ in all other territories. FX’s Shōgun experiences will only be offered at Nobu Hotels and Restaurants in Atlanta, Chicago, Las Vegas, Miami Beach, and Palo Alto.
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