CBS’ GHOSTS to take over San Diego in a hauntingly delightful immersive activation
As part of a summer long bridge campaign celebrating TV’s #1 comedy, CBS continues its “Summer of Ghosts” activation at San Diego’s Comic Con honoring Pete and Friends by bringing to life Pinecone Trooper Pete’s “Friend Zone.”
WHO: CBS presents “Summer of Ghosts,” a delightful immersive campaign in honor of the “recently departed” first season of the CBS Original series Ghosts – and its upcoming sophomore season this fall. Throughout the summer, muli-city in-person events and unique Web3 metaverse experiences will celebrate the spirited title characters and living leads of TV’s #1 new comedy. Each character will be honored with a distinctive “to die for” activations, bringing their individual worlds and stories into the here and now with a variety of in-person events, stunts and experiences.
WHAT: GHOSTS will show up in San Diego with Pinecone Trooper Pete’s “Friend Zone,” an activation with a campsite feel in honor of scout leader ghost Pete, whose unfortunate archery accident left him with an arrow through his neck for eternity. The activation will be set up at the Interactive Zone at Petco Park from July 21-24, and will feature a “scare-free” archery activities – but nothing is what it seems at this campsite setup on ‘the lawn’ of The Woodstone Mansion – the show’s setting and home to the ghosts. Fans can connect with Ghosts and ‘the other side’ through psychic mediums and programming that’ll give attendees insight into their past, present, and future lives. An in-person special screening honoring the spirited title characters and the living leads of TV’s #1 comedy will be held Thursday July 21st, at 7:30pm.
WHEN: July 21-24 | 10AM to 6PM
July 21 Screening | 7:30PM
WHERE: Interactive Zone at Petco Park (100 Park Blvd, San Diego CA 92101)
ENTRY: Complimentary general admission.
GHOSTS airs Thursdays (8:30-9:00 PM, ET/PT) on the CBS Television Network, and is available to stream live and on demand on Paramount+.