The National Football League and Twitter today announced a new multiyear deal to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round. The NFL and Twitter, who have collaborated since 2013 through the Amplify program, will offer brands the opportunity to…
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WWE Superstars “The New Day” Bring FINAL FANTASY XIV ONLINE to WrestleMania 33
WWE Superstars Big E, Kofi Kingston, and Xavier Woods, all members of “The New Day,” were part of an exciting kick-off to WrestleMania 33 tonight at the Orlando Citrus Bowl as part of a partnership between WWE and Square Enix®, makers of the popular FINAL FANTASY® video game franchise. The…
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120 Sports and MVPindex Present Most Valued Athletes on Social Media of 2016
The Seattle Seahawks Russell Wilson (No. 1), New York Giants Odell Beckham Jr. (No. 2) and the Houston Texans JJ Watt (No.3) were officially named the Top 3 Most Valued Athletes in Social Media of 2016 in a ranking created in partnership between MVPindex and 120 Sports. The ranking includes…
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Pepsi Spire® and NHL® Player Brent Burns team up with Subway®
As hockey mania takes over Canada, Brent Burns (San Jose Sharks), one of the best defencemen in the NHL®, is teaming up with Pepsi Spire®, the innovative digital beverage fountain available only at SUBWAY® Restaurants in Canada, to inspire consumers to raise the flavour of their favorite Pepsi® beverages with…
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12 days of the Dakar race
We’re still in the 12 days of Christmas but what of the 12 stages of Dakar? Arguably motorsport’s most arduous course gets under way on January 2 in Asuncion, the capital of Paraguay, stage one’s 454 kilometres a mere dent in the marathon course that lies await. Ahead of the…
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NFL Experience Times Square Unveils Sneak Peek of New One-Of-A-Kind Immersive Football Experience
NFL Experience Times Square today revealed the first detailed look inside the state-of-the-art interactive attraction that promises to bring football fans closer to the game than ever before. Opening this November in Times Square, the NFL Experience Times Square offers fans a chance to step into the shoes of an…
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Hockey’s Most Misunderstood Position Finally Has Its Day In Acclaimed Documentary Ice Guardians
Team Enforcer: game bully or team protector? Depends on who you ask, and it’s about time the players got to tell their side of the story. Fighting has been a staple in hockey since the game was first played professionally in the early 1900’s. Fighting is in its roots, in…
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Cricket Wireless and ESPN to Ring in the New Year with “Bucket List” Sweepstakes
Cricket Wireless and ESPN are teaming up once again to grant a New Year’s wish for the ultimate sports fan with the launch of a second “Bucket List” sweepstakes. A lucky grand prize winner will win an all-expense paid VIP sporting experience. They’ll get: A Bucket List sporting experience of…
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Mercedes Benz Extends Naming Rights Partnership For Mercedes-Benz Arena In Shanghai
Premium German automaker brand Mercedes-Benz has extended its partnership with AEG and Oriental Pearl Group (OPG) for the naming rights of Mercedes-Benz Arena in Shanghai until 2025 – an additional five years beyond the existing 10-year naming rights deal negotiated by arena operator AEG, which commenced in 2011. The naming…
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Volkswagen driver Sebastien Ogier wins fourth World Rally Championship
Volkswagen driver Sébastien Ogier (32/F) and his co-driver Julien Ingrassia (36/F) won the FIA World Rally Championship (WRC) for the fourth time with a victory at the Rally Spain. Round 11 of the season saw the French duo wrap up the title with two races still to come to be…