Ruffles® and LeBron James Introduce New Flamin’ Hot® Cheddar and Sour Cream In the next chapter of their multi-year partnership, Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up for the release of a new chip flavor and the latest addition to the Flamin’ Hot family:…
Category: Sports
Food & Drink
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Lays launches contest to win NFL themed chips grown in soil from stadiums
Lays launches contest to win NFL themed chips grown in soil from stadiums Football fans know there’s no place quite like their favorite NFL team’s home field – the hallowed grounds where the passion of the game comes to life. Today, America’s favorite potato chip brand is celebrating fans who…
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iRacing.com Motorsport Simulations announced today the acquisition of Monster Games, Inc.
iRacing.com Motorsport Simulations announced today the acquisition of Monster Games, Inc. iRacing.com Motorsport Simulations (iRacing) announced today the acquisition of Monster Games, Inc (MGI). The Minnesota based game development studio has a long history of racing game development, including the NASCAR Heat franchise and more recently Tony Stewart’s Sprint Car Racing game. The acquisition…
Games & Toys
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officially-licensed sports gaming company Sequoia Games secures Series A funding
officially-licensed sports gaming company Sequoia Games secures Series A funding Sequoia Games, Inc. is an officially-licensed sports gaming company, creating games that seamlessly connect physical and digital experiences. FLEX NBA, the company’s first product, is an officially-licensed board game created in partnership with the NBA and National Basketball Players Association….
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1800 Tequila and Proper No. Twelve Whiskey become Official Partners of the Montreal Canadiens and the Bell Centre
1800 Tequila and Proper No. Twelve Whiskey become Official Partners of the Montreal Canadiens and the Bell Centre Proximo Spirits Canada today announced that 1800® Tequila and Proper No. Twelve® Whiskey will enter an official partnership with the Club de Hockey Canadiens’ Montréal Canadiens organization (the “Montreal Canadiens”) as tequila and…
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New Pro Football Hall of Fame Website Officially Kicks Off
New Pro Football Hall of Fame Website Officially Kicks Off Digital Agency Americaneagle.com is proud to announce the relaunch of the official website for the Pro Football Hall of Fame (www.profootballhof.com). Recognized throughout the world as America’s premier sports Hall of Fame, the nationally accredited museum pays tribute to the talents and…
Food & Drink
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Hard Rock Cafe Launches Pilot Program For New Burger In Partnership With Lionel Messi
Hard Rock Cafe Launches Pilot Program For New Burger In Partnership With Lionel Messi Hard Rock Cafe announces the launch of the pilot program for the brand-new Messi Burger, the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi. Starting today, the burger will be exclusively…
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SoCal Art Legend MISTER CARTOON Launches Limited Skateboard Collection
SoCal Art Legend MISTER CARTOON Launches Limited Skateboard Collection CALIFORNIA LOCOS is proud to present the first collaboration in their “Made in LA” series, releasing December 19, 2021, and with one of the most renowned Southern California artists in the world – MISTER CARTOON. Born and raised in Los Angeles, Cartoon’s richly detailed, hand-rendered…
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Hyundai’s ‘Evolving the Game’ Content Series Comes to NBC’s Sunday Night Football Kickoff Show
Hyundai’s ‘Evolving the Game’ Content Series Comes to NBC’s Sunday Night Football Kickoff Show For the fourth consecutive season, Hyundai is the presenting sponsor of NBC’s Sunday Night Football Kickoff Show. Starting this Sunday during the week 13 game, Hyundai is running a new content series called “Evolving the Game.” “Evolving the…
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Sony to become the Official Virtual Fan Engagement Partner of Manchester City Football Club
Sony to become the Official Virtual Fan Engagement Partner of Manchester City Football Club Sony Group Corporation (hereafter “Sony”) is collaboratively exploring with Manchester City Football Club (hereafter “Manchester City”), to maximize the potential of online fan engagement experiences. Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop…