The Tony Stewart Foundation announced today that Jim Beam® Bourbon, the world’s #1 bourbon, would sponsor the No. 77 Schmidt Peterson Motorsports entry in the 2017 Indianapolis 500®. The entry, driven by British racing ace Jay Howard, will carry the iconic Jim Beam logo and imagery during the 101st running…
Category: Food & Drink
Food & Drink
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Gordon Ramsay Announces World’s First “HELL’S KITCHEN” Restaurant In Las Vegas
Celebrated multi-Michelin star chef and television personality Gordon Ramsay announced live to his fans on Facebook today his plans for the first-of its-kind Gordon Ramsay Hell’s Kitchen located at Caesars Palace Las Vegas, set to open this winter. To commemorate the announcement, Ramsay skillfully ignited the series’ 17-foot signature pitchfork…
Food & Drink
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Stella Artois Calls For Partners To Join The Fight To End The Global Water Crisis With Matt Damon
Gary White, CEO and co-founder of Water.org, Matt Damon, actor, co-founder of Water.org Today, at the World Economic Forum (WEF), Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted…
Food & Drink
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Pepsi Spire® and NHL® Player Brent Burns team up with Subway®
As hockey mania takes over Canada, Brent Burns (San Jose Sharks), one of the best defencemen in the NHL®, is teaming up with Pepsi Spire®, the innovative digital beverage fountain available only at SUBWAY® Restaurants in Canada, to inspire consumers to raise the flavour of their favorite Pepsi® beverages with…
Craft Beer
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Megadeth and Unibroue join forces to launch new beer: À Tout Le Monde
À TOUT LE MONDE, a new beer from Unibroue born of the friendship between its Brewmaster Jerry Vietz and Dave Mustaine, legendary lead vocalist and founder of heavy metal group Megadeth, is officially launching today in the U.S. and Quebec. Named À TOUT LE MONDE as a nod to one…
Comic Books
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Nalgene Outdoor Unveils New Marvel® Universe-Inspired Bottles for the Guardians of the Galaxy
As part of its recent collaboration with Marvel, Nalgene Outdoor introduces a new universe of its popular reusable bottles inspired by Guardians of the Galaxy characters. The Guardians of the Galaxy bottles add to Nalgene’s newly-launched Avengers bottle collection. “We’ll leave the fate of the universe in the Guardians’ capable…
Food & Drink
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Doritos package plays ‘Guardians of the Galaxy Vol. 2’ soundtrack
The galactic beats are dropping once more…snackable style. Through a collaboration with Marvel Studios’ Guardians of the Galaxy Vol. 2, Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, is helping introduce the world – and galaxy – to the hotly anticipated film soundtrack. Marvel Studios’ Guardians of the…
Food & Drink
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DAVID ELLEFSON opens coffee shop in his hometown of Jackson, MN
Ellefson Coffee Co., the boutique Coffee brand of Megadeth bassist David Ellefson will open its first brick and mortar ELLEFSON COFFEE CO shop next week in David’s hometown of Jackson, MN. In addition to serving a variety of custom blends of Ellefson Coffee Co brands, including ROAST IN PEACE, SHE…
Food & Drink
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Black metal coffee house to release metal themed video game
Heavy metal coffee shop Black Forge Coffee House in Pittsburgh, PA has teamed up with a local retro video game creation company called 8-bit Evolution to make the world’s first coffee & metal influenced Sega game. The game features a classic beat em’ up – Teenage Mutant Ninja Turtles arcade style gameplay and feel. Evil…
Food & Drink
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The Macallan Unveils Double Cask 12 Years Old Whisky
The Macallan, the world’s ultimate luxury single malt Scotch whisky, proudly introduces The Macallan Double Cask 12 Years Old to its core range in the U.S. today. The distinctive new whisky marks the first time the distillery has used American Oak Sherry-seasoned casks as the most prominent flavor style in…