Apothic Wine and Sarah Michelle Gellar Partner to Create an “Evening of Intrigue”

“While Halloween may look a little different this year, we want Apothic fans to experience a sense of mystery and excitement—in a truly unique and intriguing way,” said Molly Davis, Vice President of Marketing at Apothic. “Apothic is known for providing all the ingredients for a perfect night – how that night plays out is now up to each participant.  We’re excited to partner with Sarah Michelle Gellar  because she conjures up the bold spirit of the brand, having played notoriously mysterious roles fans know and love.” 

As they enter the site, consumers are invited to a secret soirée, and from there are prompted to make a series of decisions that ultimately lead them to a custom recommendation of their perfect Apothic wine – the possibilities are endless. Rule breakers, take note: The more daring the answers, the bolder the wine recommendation.

“I’ve always been a fan of Apothic wine. I love how smooth their blends are and drawn in by how the wines challenge convention,” said Sarah Michelle Gellar. “Creating this journey together has been so much fun—I’ve actually spooked myself at times. Like everyone else, I’ll be celebrating Halloween at home this year. Now, I feel connected to everyone who will be watching and experiencing their own Apothic adventure.”

Fans can choose their own journey at eveningofintrigue.apothic.com. To learn more about Apothic, locate an Apothic retailer, and to discover all of Apothic’s mischief in the making, visit apothic.com and follow Apothic on social media.