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Tag archive: Beer [ 34 ]

Stella Artois Calls For Partners To Join The Fight To End The Global Water Crisis With Matt Damon

Stella Artois Calls For Partners To Join The Fight To End The Global Water Crisis With Matt Damon

Gary White, CEO and co-founder of Water.org, Matt Damon, actor, co-founder of Water.org   Today, at the World Economic Forum (WEF), Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” campaign with Water.org, co-founded by Matt Damon and Gary White. Through this partnership, […]

Busch Launches Hunting Promotion With Gold Trophy Beer Cans, Paints Kevin Harvick’s Car

Busch Launches Hunting Promotion With Gold Trophy Beer Cans, Paints Kevin Harvick’s Car

Hunting season has arrived and that can only mean one thing: the hunt is on once again for Busch beer gold trophy cans. This year, avid hunters will have the chance to win the grand prize hunting trip of a lifetime as well as weekly hunting-themed prizes. What’s more, Busch will put the hunt in overdrive with the help of Sprint Cup driver Kevin Harvick, whose No. 4 Busch beer Chevrolet SS for Stewart-Haas Racing (SHR) will feature a special-edition […]

Bud Light Evolves, Expands Designation as the Official Beer Sponsor of the NFL

Bud Light Evolves, Expands Designation as the Official Beer Sponsor of the NFL

Anheuser-Busch announced today a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the National Football League (NFL). The new agreement signals an evolution in how the leading sports marketer will build connections with partners and fans in the 21st century. “Our latest collaboration with the NFL brings together the most popular sport in the United States and the world’s largest brewer as true partners that will collectively shape incredible experiences for fans,” said Lucas Herscovici, Vice President, […]

Bethesda Teams Up With Carlsberg UK To Produce Fallout BEER

Bethesda Teams Up With Carlsberg UK To Produce Fallout BEER

Bethesda Softworks®, a ZeniMax® Media company, today announced that it has teamed up with Carlsberg UK to offer fans Fallout™ BEER, a beverage inspired by Vault-Tec Industries and the multi-award winning Fallout® videogame series.  Fallout BEER will be available via Amazon.co.uk and will begin shipping to customers from 5th November, ahead of the launch of Fallout® 4, the most anticipated video game of the year. Fallout 4 will be available worldwide on 10th November 2015, and is being developed for […]

Heineken and James Bond Launch New TV Commercial for SPECTRE Movie

Heineken and James Bond Launch New TV Commercial for SPECTRE Movie

As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV spot – titled “The Chase” – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed the ‘Spyfie’. Heineken®’s Spectre campaign is the brand’s largest global marketing platform of 2015. Spectre, the 24th James Bond adventure, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, […]

Budweiser Creates METALLICA “Infused” Beer

Budweiser Creates METALLICA “Infused” Beer

What happens when you pair one of Quebec’s favourite beers with one of Quebec’s favourite bands? A beer for the ages. To support the first-ever concert at the Vidéotron Centre, Budweiser partnered with world-renowned rock band Metallica to harness their off-the-scale live show and use its vibrations, energy and decibels to create a brew inspired by the power of rock. Budweiser infused with Metallica will be available in Quebec only for a limited time starting September 28, 2015 A 48-foot […]

Labatt Announces Initiative to Start 10 New Sled Hockey Programs Across the Country

Labatt Announces Initiative to Start 10 New Sled Hockey Programs Across the Country

In partnership with USA Hockey and national sportscaster John Buccigross, Labatt USA today announced its plans to bring greater access to the sport of hockey for all by expanding sled hockey programs throughout the country. Team USA captain and Paralympic gold medalist Josh Sweeney was also on hand to help Labatt introduce its goal of creating 10 new adult sled hockey programs that will help meet the growing demand for the sport among people with disabilities and amputees who want […]

Molson Canadian Transports 11 #ANYTHINGFORHOCKEY Winners to Hockey Heaven

Molson Canadian Transports 11 #ANYTHINGFORHOCKEY Winners to Hockey Heaven

Molson Canadian has revealed the 11 winners of its #ANYTHINGFORHOCKEY contest, who demonstrated their unwavering dedication to the game of hockey. The winners were flown to a remote mountain-range near the Rocky Mountains to play the game of their lives atop an unforgettable, professionally-made mountain rink. Over the last four months, thousands of hockey obsessed Canucks from coast-to-coast submitted a range of unique, often moving, stories across Facebook, Twitter and Instagram,  as part of Molson Canadian’s #ANYTHINGFORHOCKEY campaign. Winners were […]

Beer Recipes With Sapporo As We Explore This Japanese Lager

Beer Recipes With Sapporo As We Explore This Japanese Lager

Founded in Sapporo, Japan in 1876, a German-trained brewer named Seibei Nakagawa combined his advanced brewing knowledge with his passion for Japanese craftsmanship and created a one-of-a-kind beer. From the beginning, Sapporo was a favorite among beer lovers – a crisp, clean taste they appreciated and an advanced brewing process they respected. Today, Sapporo is the oldest beer brand in Japan. Sapporo lagers, with their famously crisp and refreshing taste, have been enjoyed by stylish and contemporary, yet selective beer-loving […]

Miller Lite, Jamal Mashburn Team-Up For March Hoops Program

Miller Lite, Jamal Mashburn Team-Up For March Hoops Program

Miller Lite and former college basketball star Jamal Mashburn are bringing added excitement to college basketball fans nationwide this March. The former All-American and the original light pilsner are helping fans elevate their at-home viewing experience by rewarding Miller Lite classic coolers to lucky fans – one for every game of the tournament. Legal-drinking-age fans must follow @MillerLite on Twitter and tweet #MLHoopsEntry and #ItsMillerTime between now and April 6 for a chance to own one of the timeless coolers. […]

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