Sennheiser Evolves its Artist Relations Site
New Site Features Auto-Updating Artist Content, Product Use Information, Video and Complete Social Media Integration
Audio specialist Sennheiser announced that the next evolution of its artist relations site has arrived. The website [sennheiser.com/artists] is not only visually engaging for artists, music fans and customers, but is rich with information on artists using Sennheiser microphones, wireless systems and other products. Visitors can explore and gain relevant information on a wide range of Sennheiser artists and the equipment they use: from established acts such as Paramore to emerging acts such as Katie Cole.
The updated site includes a wide range of information such as artists’ favored equipment usage as well as automatically updated content so music fans can stay up to date on artist news, tours and television appearances. Website visitors can also access recent videos, press releases and artists’ social media platforms: all within a vibrant and easy to navigate web environment.
“By enhancing our artist relations site, we are able to bring yet another dimension of value to our artists and customers,” commented Tim Moore, artist relations manager, Sennheiser. “We encourage every artist, musician and music fan to access our site so they can learn more about the diverse artists who choose Sennheiser and their music. Visitors also will be able to learn about the tools the artists and their teams use to achieve the audio quality they demand.”
“One of the driving factors in our site rebuild was to spotlight our emerging artists, and bring their music to the forefront,” Moore continued. “Sennheiser provides first rate technical support not only to its internationally touring artists playing stadiums and arenas, but also to smaller yet very talented acts playing local clubs and theaters. On our new site, every artist is given an equal degree of spotlight.”
“I truly value my friendship and business relationship with Sennheiser,” commented Katie Cole. “It’s clear that the company and its entire artist relations team really love music and want to support what we do. Plus there is a respect for all artists, no matter where they are in their career. I’m not quite on the level of Miranda Lambert or P!NK, but I am treated that way. This is amazing, and I’m thankful to be a Sennheiser artist.”
“Another thing I love about the artist relations team is that they fully understand what product should be used and how,” she added. “I know I am getting quality feedback when I ask about various products and their applications.”
To learn more about Sennheiser artists and to read about its relations program, please visit the new website at www.sennheiserusa.com/artists.