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PAULANER Brewery to release First-Ever Oktoberfest sampler pack



The Brewery’s First-Ever Sampler Party Pack Hits Store Shelves at the End of July


LITTLETON, Colo. – Paulaner is bringing you a lot to celebrate this summer with the first ever Limited Edition Oktoberfest Variety Pack. Starting at the end of July the

15-bottle sampler pack will be on the shelves nationwide, giving beer lovers an early taste of Oktoberfest.


This is the first year Paulaner has ever released a party pack in celebration of Oktoberfest. The 15 bottles include three Paulaner brews: Oktoberfest Wiesn, Oktoberfest Märzen, and Hefe-Weizen-Natural Wheat.


“These party packs will get Oktoberfest celebrations started off right with an eclectic group of traditional Bavarian brews,” said Catherine Parenteau, the U.S. brand manager for Paulaner.


The three beer choices in the sampler pack will have you feeling like you’re drinking brews at the event grounds in Munich. The Oktoberfest Wiesn is a golden-lager that was first brewed and sold exclusively at the Oktoberfest. The Oktoberfest Märzen is a golden, bottom-fermented, Bavarian beer with a mildly bitter taste that is also a specialty beer for fall celebrations in Munich. The Hefe-Weizen is a wheat, unfiltered beer that is naturally cloudy and refreshing, providing the perfect beer for the warm summer months.


With the help of the Paulaner line-up you will feel immersed in German tradition and ready to participate in Oktoberfest festivities for the rest of the summer, whether or not your plans lead you to Munich this fall.


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