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Miller Lite, Jamal Mashburn Team-Up For March Hoops Program

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Miller Lite and former college basketball star Jamal Mashburn are bringing added excitement to college basketball fans nationwide this March. The former All-American and the original light pilsner are helping fans elevate their at-home viewing experience by rewarding Miller Lite classic coolers to lucky fans – one for every game of the tournament.

Legal-drinking-age fans must follow @MillerLite on Twitter and tweet #MLHoopsEntry and #ItsMillerTime between now and April 6 for a chance to own one of the timeless coolers. The giveaway is just one of the ways Miller Lite is rewarding its fans throughout the year.

“March Madness will always have a special place in my heart even if my game day routine is a little different these days,” said Mashburn. “Now I just make sure my bracket is in good shape and there is plenty of Miller Lite on hand for when my friends come over for tip-off.”

A tournament veteran, Mashburn led Kentucky to back-to-back appearances and one trip to the national semi-final in Minneapolis. He was awarded Associated Press All-American honors during the 1992-93 season before being selected as the fourth pick in the 1993 draft.

“The tournament provides the ultimate opportunity for guys to unplug and hang out with their friends,” said Ryan Reis, senior director of marketing for Miller Lite. “And to us, nothing says ‘Miller Time’ more than March hoops and Miller Lite.”

For more information on the sweepstakes and official rules, fans should visit MillerLite.com or follow @MillerLite on Twitter.

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