Pop Culture With A Metal Filter. Take a look at the world of pop culture through the eyes of heavy metal fans. Music, movies, comics, video games, TV shows, fashion, drinks, sports, toys, etc.

Sports [ 87 ]

IMMORTAL GUARDIAN Bringing Shred Sled to X GAMES

IMMORTAL GUARDIAN Bringing Shred Sled to X GAMES

Texas shredders IMMORTAL GUARDIAN will be out on their infamous Shred Sled during the X Games this Friday, June 5, at the Circuit of the Americas in Austin, Texas. IMMORTAL GUARDIAN’s Shred Sled comes one day ahead of METALLICA’s June 6 X Games performance. In case you’re unfamiliar with the Shred Sled, it’s a mobile heavy metal spectacle on wheels that has made appearances at festivals such as SXSW, Fun Fun Fun Fest, and River City Rockfest, receiving press from SPIN Magazine and […]

El Jimador Tequila Taps Soccer Sensation Tim Howard

El Jimador Tequila Taps Soccer Sensation Tim Howard

Tequila el Jimador joins forces with U.S. National and Everton Goalkeeper, Tim Howard to support and promote the brand’s soccer initiatives among fans and consumers. The integrated partnership includes social media efforts, consumer facing programs, retail activations, and more exciting news coming this summer. Additionally el Jimador will also collaborate with Tim Howard to support social causes that are of importance to him. “We are thrilled to be partnering with Tim Howard, an exceptional athlete who is as passionate about […]

Labatt Announces Initiative to Start 10 New Sled Hockey Programs Across the Country

Labatt Announces Initiative to Start 10 New Sled Hockey Programs Across the Country

In partnership with USA Hockey and national sportscaster John Buccigross, Labatt USA today announced its plans to bring greater access to the sport of hockey for all by expanding sled hockey programs throughout the country. Team USA captain and Paralympic gold medalist Josh Sweeney was also on hand to help Labatt introduce its goal of creating 10 new adult sled hockey programs that will help meet the growing demand for the sport among people with disabilities and amputees who want […]

WWE Studios, Gene Simmons Join Forces To Launch Erebus Pictures To Make Horror Movies

WWE Studios, Gene Simmons Join Forces To Launch Erebus Pictures To Make Horror Movies

WWE Studios announced a new partnership with media mogul Gene Simmons to launch label Erebus Pictures, which will finance and produce elevated horror movies. The new venture has locked a three picture co-production deal starting with “Temple,” which was originally acquired and developed by WWE Studios. Erebus Pictures, named after the Greek primordial deity representing the personification of darkness, will shop worldwide rights on all titles and leverage WWE’s extensive platforms from weekly TV shows, including WWE flagship programs Monday […]

WWE Studios And Richwater Films Announce Partnership For Two-Picture Deal

WWE Studios And Richwater Films Announce Partnership For Two-Picture Deal

WWE Studios (NYSE: WWE) and independent British production and financing company Richwater Films announced today a partnership to co-produce and co-finance two upcoming films, starting with Eliminators, which will be directed by James Nunn (Tower Block, Green Street 3: Never Back Down) and will feature action star Scott Adkins (The Bourne Ultimatum, The Expendables 2, Zero Dark Thirty) and WWE Superstar Bad News Barrett. Eliminators follows a former US Federal Agent who must abandon the witness protection program and come out of hiding after his […]

Molson Canadian Transports 11 #ANYTHINGFORHOCKEY Winners to Hockey Heaven

Molson Canadian Transports 11 #ANYTHINGFORHOCKEY Winners to Hockey Heaven

Molson Canadian has revealed the 11 winners of its #ANYTHINGFORHOCKEY contest, who demonstrated their unwavering dedication to the game of hockey. The winners were flown to a remote mountain-range near the Rocky Mountains to play the game of their lives atop an unforgettable, professionally-made mountain rink. Over the last four months, thousands of hockey obsessed Canucks from coast-to-coast submitted a range of unique, often moving, stories across Facebook, Twitter and Instagram,  as part of Molson Canadian’s #ANYTHINGFORHOCKEY campaign. Winners were […]

Sunshine Superman, Movie Documentary About Father Of Base Jumping, Out May 22

Sunshine Superman, Movie Documentary About Father Of Base Jumping, Out May 22

A heart-racing documentary portrait of Carl Boenish, the father of the BASE-jumping movement, whose early passion for skydiving led him to ever more spectacular –and dangerous– feats of foot-launched human flight. Experience his jaw-dropping journey in life and love, to the pinnacle of his achievements when he and wife Jean broke the BASE-jumping Guinness World Record in 1984 on the Norwegian ‘Troll Wall’ mountain range. Incredibly, within days, triumph was followed by disaster. Told through a stunning mix of Carl’s […]

Miller Lite, Jamal Mashburn Team-Up For March Hoops Program

Miller Lite, Jamal Mashburn Team-Up For March Hoops Program

Miller Lite and former college basketball star Jamal Mashburn are bringing added excitement to college basketball fans nationwide this March. The former All-American and the original light pilsner are helping fans elevate their at-home viewing experience by rewarding Miller Lite classic coolers to lucky fans – one for every game of the tournament. Legal-drinking-age fans must follow @MillerLite on Twitter and tweet #MLHoopsEntry and #ItsMillerTime between now and April 6 for a chance to own one of the timeless coolers. […]

Heineken Brings The Glory Of The UEFA Champions League Stateside

Heineken Brings The Glory Of The UEFA Champions League Stateside

Heineken® announced its making it easier than ever for U.S. fans to experience the passion of the UEFA Champions League (UCL), by offering a rare chance to get close with the ultimate prize through the UEFA Champions League Trophy Tour Presented by Heineken. Kicking off on March 19, the tour will give fans 21 and older in New York City, Dallas and Los Angeles the opportunity to snap a selfie with one of the world’s most celebrated trophies, view an […]

AEROSMITH To Perform At Pro Football Hall Of Fame

AEROSMITH To Perform At Pro Football Hall Of Fame

The 2015 Pro Football Hall of Fame Enshrinement Festival will feature more legends than ever before. AEROSMITH, Rock’s greatest live act, will perform at Tom Benson Hall of Fame Stadium in the Pro Football Hall of Fame’s first-ever Concert for Legends on Friday, August 7 at 8 p.m. ET. The concert will pay tribute to the legends of the Game on the eve of the Enshrinement for the Class of 2015. “The Hall is thrilled to have legends of the […]