Pop Culture With A Metal Filter. Take a look at the world of pop culture through the eyes of heavy metal fans. Music, movies, comics, video games, TV shows, fashion, drinks, sports, toys, etc.

Sports [ 85 ]

Heineken launches “Soccer Is Here” campaign with Landon Donovan

Heineken launches “Soccer Is Here” campaign with Landon Donovan

To showcase once again how Heineken® is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the U.S., Heineken® has launched the “Soccer is Here” campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York City Football Club (NYCFC) captain, David Villa, U.S. Women’s National team captain and summer games hero, Carli Lloyd and American soccer legend Landon Donovan. The year-long campaign which champions soccer’s […]

MEE Audio to Expand Headphone & Accessory Range, Live Demos at CES 2016

MEE Audio to Expand Headphone & Accessory Range, Live Demos at CES 2016

  MEE audio, premier manufacturer of wired and wireless headphones, earphones, and audio accessories, will expand its sports, wireless, and high-fidelity products lines with several new releases at CES 2016. The complete product line will be showcased and the key products below will be spotlighted with live demos. Pinnacle P1 High Fidelity Audiophile In-Ear Headphones: The Pinnacle P1 high-fidelity in-ear headphones utilize an advanced moving coil transducer and proprietary acoustic diffuser to achieve a balanced frequency response, recreating music tracks […]

Dakar Adventure Awaits For Biggest Ever Red Bull Contingent

Dakar Adventure Awaits For Biggest Ever Red Bull Contingent

  Debutant Sébastien Loeb features in the largest ever entry of Red Bull competitors in the 2016 edition of the Dakar Rally starting in Buenos Aires in January. The team, known as the Desert Wings, features multiple champions as well as exciting rookies. The squad will be out to master the harsh terrain and conditions that make the Dakar the toughest race on the planet.One of the main talking points in January will be the progress of Loeb. Sébastien Loeb: […]

Bud Light Evolves, Expands Designation as the Official Beer Sponsor of the NFL

Bud Light Evolves, Expands Designation as the Official Beer Sponsor of the NFL

Anheuser-Busch announced today a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the National Football League (NFL). The new agreement signals an evolution in how the leading sports marketer will build connections with partners and fans in the 21st century. “Our latest collaboration with the NFL brings together the most popular sport in the United States and the world’s largest brewer as true partners that will collectively shape incredible experiences for fans,” said Lucas Herscovici, Vice President, […]

ESPN Films 30 For 30 Season 2 Complete Collection DVD Gift Set Available November 24

ESPN Films 30 For 30 Season 2 Complete Collection DVD Gift Set Available November 24

THE ULTIMATE HOLIDAY GIFT FOR ANY SPORTS FAN ESPN Films Presents: 30 FOR 30 VOLUME 2 Complete Collection DVD Gift Set For the first time ever, this 12-disc set includes ALL 30 FILMS from the second volume of the series in one complete set on DVD ESPN Films presents 30 for 30 Volume 2 of the Emmy-winning documentary film series. This collection includes some of the highest rated and most talked about films in the series, including Broke, I Hate […]

Tony Hawk’s 12th Annual Stand Up For Skateparks Benefit In Beverly Hills

Tony Hawk’s 12th Annual Stand Up For Skateparks Benefit In Beverly Hills

The Tony Hawk Foundation announced it is returning to Beverly Hills for its 12th-Annual Tony Hawk’s Stand Up For Skateparks benefit on Sunday, October 11, 2015 at Green Acres Estate. Tickets for this one-of-a-kind action-sports exhibition are on sale now HERE. The event will feature a Vert Demo with Tony Hawk and other skateboarding and BMX icons riding Hawk’s personal ramp while legendary DJ Z-Trip creates their soundtrack, spinning live from the deck. There will also be a surprise musical performance […]

Dean Cain and WWE Superstar Big Show Star In “Vendetta” Out On DVD Aug 18

Dean Cain and WWE Superstar Big Show Star In “Vendetta” Out On DVD Aug 18

Vendetta arrives on Blu-ray™ (plus Digital HD), DVD (plus Digital) and Digital HD on Tuesday, August 18th The film is currently Available On Demand. From Lionsgate Home Entertainment and WWE® Studios Dean Cain and WWE Superstar Big Show® star in the action-packed thriller about a detective pushed beyond his limits who will stop at nothing for vengeance. When his wife is killed by a criminal that he put away, Mason (Cain), a hard-nosed detective, deliberately gets arrested in order to get revenge. While inside, Mason discovers a […]

IMMORTAL GUARDIAN Posts Shred Sled Footage from X GAMES

IMMORTAL GUARDIAN Posts Shred Sled Footage from X GAMES

Texas based heavy metal outfit Immortal Guardian brought their infamous mobile Shred Sled out to last weekend’s X Games to provide some extreme musical entertainment for the extreme sports fans out at Circuit of the Americas. Immortal Guardian performed three sets during the X Games on Friday, June 5, at 12:30 and 2:30 p.m. in the Next X Parks area, followed by a finale mobile performance at 5:30 p.m., to kick off the Moto X Enduro X event. The first […]

IMMORTAL GUARDIAN Bringing Shred Sled to X GAMES

IMMORTAL GUARDIAN Bringing Shred Sled to X GAMES

Texas shredders IMMORTAL GUARDIAN will be out on their infamous Shred Sled during the X Games this Friday, June 5, at the Circuit of the Americas in Austin, Texas. IMMORTAL GUARDIAN’s Shred Sled comes one day ahead of METALLICA’s June 6 X Games performance. In case you’re unfamiliar with the Shred Sled, it’s a mobile heavy metal spectacle on wheels that has made appearances at festivals such as SXSW, Fun Fun Fun Fest, and River City Rockfest, receiving press from SPIN Magazine and […]

El Jimador Tequila Taps Soccer Sensation Tim Howard

El Jimador Tequila Taps Soccer Sensation Tim Howard

Tequila el Jimador joins forces with U.S. National and Everton Goalkeeper, Tim Howard to support and promote the brand’s soccer initiatives among fans and consumers. The integrated partnership includes social media efforts, consumer facing programs, retail activations, and more exciting news coming this summer. Additionally el Jimador will also collaborate with Tim Howard to support social causes that are of importance to him. “We are thrilled to be partnering with Tim Howard, an exceptional athlete who is as passionate about […]

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