Pop Culture With A Metal Filter. Take a look at the world of pop culture through the eyes of heavy metal fans. Music, movies, comics, video games, TV shows, fashion, drinks, sports, toys, etc.

Sports [ 87 ]

Canada Commemorates the National Hockey League as a National Historic Event

Canada Commemorates the National Hockey League as a National Historic Event

Canada’s national parks, historic sites, and marine conservation areas enable Canadians to experience their rich and varied history in a special way. To celebrate the 150th anniversary of Confederation in 2017, the Government of Canada invites Canadians to experience nature and learn more about our history. Stéphane Lauzon, Parliamentary Secretary for Sport and Persons with Disabilities and Member of Parliament for Argenteuil—La Petite-Nation, and Marc Miller, Parliamentary Secretary to the Minister of Infrastructure and Communities and Member of Parliament for Ville-Marie — Le Sud-Ouest — Île-des-Sœurs, on behalf […]

Mayweather Vs. McGregor Stands To Be The Most Widely Distributed Pay-Per-View Event Of All Time

Mayweather Vs. McGregor Stands To Be The Most Widely Distributed Pay-Per-View Event Of All Time

The unprecedented SHOWTIME PPV boxing match in which pound-for-pound king Floyd “Money” Mayweather returns to the ring to battle UFC champion “The Notorious” Conor McGregor is expected to be the most widely distributed pay-per-view event of all time. The once-in-a-lifetime Mayweather vs. McGregor showdown will be available for purchase through cable, DBS, telco and streaming providers nationwide, as well as UFC.tv. The fight will also be available through Fathom Events in movie theaters and at select bars and restaurants nationwide. For the […]

Jim Beam Returns To Sponsor Car With 2017 Indianapolis 500

Jim Beam Returns To Sponsor Car With 2017 Indianapolis 500

The Tony Stewart Foundation announced today that Jim Beam® Bourbon, the world’s #1 bourbon, would sponsor the No. 77 Schmidt Peterson Motorsports entry in the 2017 Indianapolis 500®. The entry, driven by British racing ace Jay Howard, will carry the iconic Jim Beam logo and imagery during the 101st running of the “Greatest Spectacle in Racing.” “It’s really great to see Jim Beam return to the Indy 500, especially as apart part of our Team One Cure program,” said Howard. […]

National Football League and Twitter Partner on Live Programming

National Football League and Twitter Partner on Live Programming

The National Football League and Twitter today announced a new multiyear deal to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round. The NFL and Twitter, who have collaborated since 2013 through the Amplify program, will offer brands the opportunity to advertise on official NFL content created specifically for the Twitter platform. The deal breaks new ground in creative live programming and video-on-demand content. Live Show The NFL will produce a […]

NFL Experience Times Square Unveils Sneak Peek of New One-Of-A-Kind Immersive Football Experience

NFL Experience Times Square Unveils Sneak Peek of New One-Of-A-Kind Immersive Football Experience

NFL Experience Times Square today revealed the first detailed look inside the state-of-the-art interactive attraction that promises to bring football fans closer to the game than ever before.  Opening this November in Times Square, the NFL Experience Times Square offers fans a chance to step into the shoes of an NFL player using a 4D cinematic experience, physical challenges, augmented reality, and various immersive elements to give fans the ability to step into the huddle. “NFL Experience Times Square is […]

WWE Superstars “The New Day” Bring FINAL FANTASY XIV ONLINE to WrestleMania 33

WWE Superstars “The New Day” Bring FINAL FANTASY XIV ONLINE to WrestleMania 33

WWE Superstars Big E, Kofi Kingston, and Xavier Woods, all members of “The New Day,” were part of an exciting kick-off to WrestleMania 33 tonight at the Orlando Citrus Bowl as part of a partnership between WWE and Square Enix®, makers of the popular FINAL FANTASY® video game franchise. The trio, who hosted WrestleMania, dressed as characters from critically acclaimed online game FINAL FANTASY® XIV in a one-of-a-kind, FINAL FANTASY-themed entrance to WrestleMania 33, WWE’s biggest event of the year […]

Hockey’s Most Misunderstood Position Finally Has Its Day In Acclaimed Documentary Ice Guardians

Hockey’s Most Misunderstood Position Finally Has Its Day In Acclaimed Documentary Ice Guardians

Team Enforcer: game bully or team protector? Depends on who you ask, and it’s about time the players got to tell their side of the story. Fighting has been a staple in hockey since the game was first played professionally in the early 1900’s. Fighting is in its roots,  in its blood,  and is fully supported by both fans and players the world over. So why has it become such a thorn in the profession’s side as of late? According […]

120 Sports and MVPindex Present Most Valued Athletes on Social Media of 2016

120 Sports and MVPindex Present Most Valued Athletes on Social Media of 2016

The Seattle Seahawks Russell Wilson (No. 1), New York Giants Odell Beckham Jr. (No. 2) and the Houston Texans JJ Watt (No.3) were officially named the Top 3 Most Valued Athletes in Social Media of 2016 in a ranking created in partnership between MVPindex and 120 Sports. The ranking includes U.S. professional and Olympic athletes. To determine the most valued athletes on social media this year, Chicago-based digital sports network 120 Sports collaborated with industry-leading social measurement and valuation platform […]

Cricket Wireless and ESPN to Ring in the New Year with “Bucket List” Sweepstakes

Cricket Wireless and ESPN to Ring in the New Year with “Bucket List” Sweepstakes

Cricket Wireless and ESPN are teaming up once again to grant a New Year’s wish for the ultimate sports fan with the launch of a second “Bucket List” sweepstakes. A lucky grand prize winner will win an all-expense paid VIP sporting experience. They’ll get: A Bucket List sporting experience of their choice* within the continental U.S. Economy airfare and hotel for 3 days, 2 nights for winner and their guest $500 in spending money Samsung Galaxy S7 with 1-year of […]

Pepsi Spire® and NHL® Player Brent Burns team up with Subway®

Pepsi Spire® and NHL® Player Brent Burns team up with Subway®

As hockey mania takes over Canada, Brent Burns (San Jose Sharks), one of the best defencemen in the NHL®, is teaming up with Pepsi Spire®, the innovative digital beverage fountain available only at SUBWAY® Restaurants in Canada, to inspire consumers to raise the flavour of their favorite Pepsi® beverages with totally customizable creations. To encourage consumers to raise the flavour of their favourite beverages, Burns “crashed” the Pepsi Spire®fountain at a SUBWAY® Restaurant in Quebec recently. Through virtual technology, Burns […]

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