Pop Culture With A Metal Filter. Take a look at the world of pop culture through the eyes of heavy metal fans. Music, movies, comics, video games, TV shows, fashion, drinks, sports, toys, etc.

Sports [ 85 ]

Jim Beam Returns To Sponsor Car With 2017 Indianapolis 500

Jim Beam Returns To Sponsor Car With 2017 Indianapolis 500

The Tony Stewart Foundation announced today that Jim Beam® Bourbon, the world’s #1 bourbon, would sponsor the No. 77 Schmidt Peterson Motorsports entry in the 2017 Indianapolis 500®. The entry, driven by British racing ace Jay Howard, will carry the iconic Jim Beam logo and imagery during the 101st running of the “Greatest Spectacle in Racing.” “It’s really great to see Jim Beam return to the Indy 500, especially as apart part of our Team One Cure program,” said Howard. […]

National Football League and Twitter Partner on Live Programming

National Football League and Twitter Partner on Live Programming

The National Football League and Twitter today announced a new multiyear deal to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round. The NFL and Twitter, who have collaborated since 2013 through the Amplify program, will offer brands the opportunity to advertise on official NFL content created specifically for the Twitter platform. The deal breaks new ground in creative live programming and video-on-demand content. Live Show The NFL will produce a […]

NFL Experience Times Square Unveils Sneak Peek of New One-Of-A-Kind Immersive Football Experience

NFL Experience Times Square Unveils Sneak Peek of New One-Of-A-Kind Immersive Football Experience

NFL Experience Times Square today revealed the first detailed look inside the state-of-the-art interactive attraction that promises to bring football fans closer to the game than ever before.  Opening this November in Times Square, the NFL Experience Times Square offers fans a chance to step into the shoes of an NFL player using a 4D cinematic experience, physical challenges, augmented reality, and various immersive elements to give fans the ability to step into the huddle. “NFL Experience Times Square is […]

WWE Superstars “The New Day” Bring FINAL FANTASY XIV ONLINE to WrestleMania 33

WWE Superstars “The New Day” Bring FINAL FANTASY XIV ONLINE to WrestleMania 33

WWE Superstars Big E, Kofi Kingston, and Xavier Woods, all members of “The New Day,” were part of an exciting kick-off to WrestleMania 33 tonight at the Orlando Citrus Bowl as part of a partnership between WWE and Square Enix®, makers of the popular FINAL FANTASY® video game franchise. The trio, who hosted WrestleMania, dressed as characters from critically acclaimed online game FINAL FANTASY® XIV in a one-of-a-kind, FINAL FANTASY-themed entrance to WrestleMania 33, WWE’s biggest event of the year […]

Hockey’s Most Misunderstood Position Finally Has Its Day In Acclaimed Documentary Ice Guardians

Hockey’s Most Misunderstood Position Finally Has Its Day In Acclaimed Documentary Ice Guardians

Team Enforcer: game bully or team protector? Depends on who you ask, and it’s about time the players got to tell their side of the story. Fighting has been a staple in hockey since the game was first played professionally in the early 1900’s. Fighting is in its roots,  in its blood,  and is fully supported by both fans and players the world over. So why has it become such a thorn in the profession’s side as of late? According […]

120 Sports and MVPindex Present Most Valued Athletes on Social Media of 2016

120 Sports and MVPindex Present Most Valued Athletes on Social Media of 2016

The Seattle Seahawks Russell Wilson (No. 1), New York Giants Odell Beckham Jr. (No. 2) and the Houston Texans JJ Watt (No.3) were officially named the Top 3 Most Valued Athletes in Social Media of 2016 in a ranking created in partnership between MVPindex and 120 Sports. The ranking includes U.S. professional and Olympic athletes. To determine the most valued athletes on social media this year, Chicago-based digital sports network 120 Sports collaborated with industry-leading social measurement and valuation platform […]

Cricket Wireless and ESPN to Ring in the New Year with “Bucket List” Sweepstakes

Cricket Wireless and ESPN to Ring in the New Year with “Bucket List” Sweepstakes

Cricket Wireless and ESPN are teaming up once again to grant a New Year’s wish for the ultimate sports fan with the launch of a second “Bucket List” sweepstakes. A lucky grand prize winner will win an all-expense paid VIP sporting experience. They’ll get: A Bucket List sporting experience of their choice* within the continental U.S. Economy airfare and hotel for 3 days, 2 nights for winner and their guest $500 in spending money Samsung Galaxy S7 with 1-year of […]

Pepsi Spire® and NHL® Player Brent Burns team up with Subway®

Pepsi Spire® and NHL® Player Brent Burns team up with Subway®

As hockey mania takes over Canada, Brent Burns (San Jose Sharks), one of the best defencemen in the NHL®, is teaming up with Pepsi Spire®, the innovative digital beverage fountain available only at SUBWAY® Restaurants in Canada, to inspire consumers to raise the flavour of their favorite Pepsi® beverages with totally customizable creations. To encourage consumers to raise the flavour of their favourite beverages, Burns “crashed” the Pepsi Spire®fountain at a SUBWAY® Restaurant in Quebec recently. Through virtual technology, Burns […]

Mercedes Benz Extends Naming Rights Partnership For Mercedes-Benz Arena In Shanghai

Mercedes Benz Extends Naming Rights Partnership For Mercedes-Benz Arena In Shanghai

Premium German automaker brand Mercedes-Benz has extended its partnership with AEG and Oriental Pearl Group (OPG) for the naming rights of Mercedes-Benz Arena in Shanghai until 2025 – an additional five years beyond the existing 10-year naming rights deal negotiated by arena operator AEG, which commenced in 2011. The naming rights extension marks a strong testament to a successful partnership and sustainable cooperation of leading brands. “Mercedes-Benz commenced the naming rights partnership for Mercedes-Benz Arena in Shanghai in 2011. For […]

12 days of the Dakar race

12 days of the Dakar race

We’re still in the 12 days of Christmas but what of the 12 stages of Dakar? Arguably motorsport’s most arduous course gets under way on January 2 in Asuncion, the capital of Paraguay, stage one’s 454 kilometres a mere dent in the marathon course that lies await. Ahead of the illustrious race, we dissect the 12 stages over 13 days and the overall race in numbers…   1 – Bib No.1 will be adorned by Australian Toby Price, who last […]

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