Bethesda Teams Up With Carlsberg UK To Produce Fallout BEER
Bethesda Softworks®, a ZeniMax® Media company, today announced that it has teamed up with Carlsberg UK to offer fans Fallout™ BEER, a beverage inspired by Vault-Tec Industries and the multi-award winning Fallout® videogame series. Fallout BEER will be available via Amazon.co.uk and will begin shipping to customers from 5th November, ahead of the launch of Fallout® 4, the most anticipated video game of the year.
Fallout 4 will be available worldwide on 10th November 2015, and is being developed for Xbox One, PlayStation® 4 computer entertainment system, and for PCs by the award-winning team at Bethesda Game Studios® under the direction of Todd Howard. Named ’Best of Show’ by the official Game Critics Awards following its world premiere at E3 2015, Fallout 4 is the eagerly-awaited follow up to the 2008 ‘Game of the Year’, Fallout® 3, and the first title from the world-renowned studio since the release of their global phenomenon and 2011 ‘Game of the Year’, The Elder Scrolls V: Skyrim®.
Bruce Ray, Corporate Affairs Director at Carlsberg UK: “This is something of a world-first. Adult participation in video gaming is a truly social activity, on a par with cinema and music. We’re proud to work with Bethesda to produce a beer Fallout fans can enjoy”.
Fallout BEER is a 4% alcohol by volume (ABV) pilsner lager, with a refreshing zesty hoppy taste and a floral aroma, sold in a 330ml bottle format and sold only to customers aged 18 and over. To reserve your case of Fallout BEER please visit http://www.amazon.co.uk/dp/B016XZVE96
For more information about Fallout 4 please visit www.fallout4.com